Investing In Your Employees

As a business owner, the strategic importance of building and retaining a competent and reliable work-force can never be overemphasized. Your employees are an extension of your entrepreneurial vision, and in fact, they are often the custodians of the company’s values and culture that you hold so dear.

Business Magnate, philanthropist and investor Sir Richard Branson once stated that “Clients don’t come first, employees come first. By putting the employee first, the customer effectively comes first by default.” We couldn’t agree with this anymore.

The simple fact is that investing in your employees is non-negotiable. Investing in your employees is investing in the future of your business.


Client satisfaction

Investing in your employees can have a direct impact on how your clients interact with your company.

Investing in your employees and empowering them with the skills required to do their job,  will result in an increase in your customer satisfaction. Employees who are confident and skilled at their jobs are likely to give your clients the appropriate level of care and attention. In this competitive business landscape, superior customer experience may be the catalyst to turning potential customers into loyal clients.


Reduce employee turnover

Your employees are the most important asset of your company. As an entrepreneur employee turnover doesn’t just eat into your time, but also ultimately into your bottom line.

The opportunity cost of going through the recruitment process and onboarding a new hire is considerably higher than putting measures in place to retain the current talent.

Much like anyone else, talented employees have a thirst for growth, both from a professional and personal view.  Investing in your employees is an easy means to ensure that they are fulfilled and see a future for themselves in your business.


Improve team morale

Investing in your employees is also a great way to improve the team’s overall outlook on their roles and ultimately, your company. Encouraging employees to gain industry certifications, further their studies or even partake in professional workshops can have a positive impact on their general approach to their jobs. When employees know that their company has an interest in their professional development, they are more likely to start feeling loyal to the company.


Attract top talent

The people you choose to hire are ultimately what will either make or break your business.

When your business is known to invest in its employees, you attract and keep the best candidates, and also build a strong work culture that is unafraid of hard-work, innovation, and change.

Investing in your employees is not only great for them, it’s also beneficial for your company at large.

You don’t necessarily have to spend lavishly to achieve this  – we’ve compiled a list of free sites that your employees can access to start upskilling themselves.

Here are the Top 10 Sites for Free Online Education:

  1. Udemy
  2. Codecademy
  3. edX
  4. Coursera
  5. iTunesU Free Courses
  6. MIT OpenCourseWare
  7. Stanford Online
  8. Khan Academy
  9. Open Culture Online Courses
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